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Many organisations, both large and small, do not have a dedicated marketing or business development resource. In the case of smaller companies marketing may one of numerous responsibilities carried by the Owner; in large companies it may be everybody’s – and therefore nobody’s – responsibility. Bluejohn can provide the knowledge and expertise needed to ensure an organisation’s marketing resources are used wisely and effectively.

Most organisations recognise the need to retain existing clients and seek out new opportunities. The first step for many companies is to change the title of their ‘sales manager’ to ‘sales and marketing manager’. It is a generalisation, but in such circumstances marketing will always lose out to sales. Sales is a ‘now’ issue, marketing is frequently a ‘where do we want to be in the future’ issue. Bluejohn can work alongside an organisation’s sales manager or director to ensure the future is not neglected.

As an organisation grows it may consider recruiting a recently qualified marketing graduate as its first dedicated marketing resource. Bluejohn MD, John Batty, has employed many graduates and under-graduates and the vast majority have been intelligent and conscientious. However, none of them have been exposed to the complete array of marketing tasks which are likely to come their way.
Bluejohn can provide support for a new appointee during their bedding-in period to ensure they are not overwhelmed by the challenges they face, and to give practical, everyday guidance. The support could include formal training if required.

Marketing managers and executives come with a range of skills acquired over the years. There are often times, however, when they need a specialist skill or service. With almost 25 years of marketing experience, many operating at board level, Bluejohn is able to provide specialist support in a number of areas including market research, PR and copywriting.

Many of Bluejohn’s clients like having marketing expertise on tap, but not as a fixed cost. The ability to call upon an experienced marketing and business development practitioner for specific projects is probably the single biggest reason given by clients as to why they chose Bluejohn.

Even when they recognise the value of marketing and business development activities, most organisations run a pretty tight ship when it comes to marketing expenditure. Nowadays, in particular, it is rare to find a company with surplus marketing management time on its hands. Bluejohn is the ideal solution for organisations when they temporarily have more marketing work than their existing marketing department can handle. Once briefed, Bluejohn is able to work independently to complete specific projects allowing the in-house experts to concentrate on their core marketing activities.

Anybody who has tried their hand at proof-reading will recognise that, after a time, the law of diminishing returns sets in and mistakes start to slip through. A similar scenario can occur when organisations are continuously confronted with the same marketing issues. In such circumstances, Bluejohn is able to offer a fresh perspective on the problem. One of Bluejohn’s key strengths is the ability to generate new ideas; new ways of tackling old problems.

Business development builds on market research, or maybe just a hunch, to create profitable business opportunities. The emphasis is not simply on closing a specific sale but on eliciting information which allows an organisation to determine whether it is faced with a potentially profitable and long-term opportunity. The emphasis is on questioning and listening; cross-checking; comparing the organisation’s existing resources and capabilities with those needed to succeed in the target market. Bluejohn has extensive business development experience. Using Bluejohn means your sales team can concentrate on selling rather than being distracted by a business development opportunity which may take some time to come to fruition.

Opportunities come in different shapes and sizes. It may be a new product or service; it could be a new market for an existing product or service. Dynamic companies will always have more opportunities than their development resources can afford. Bluejohn is able to research new product, service and market opportunities and provide the analysis which allows management to make informed decisions.

Some clients actively seek out Bluejohn because of its construction, utility and industrial sector experience.

Many of the projects undertaken by Bluejohn are confidential, for example market research and recruitment. Bluejohn has an excellent track record in undertaking this type of work.

Despite the best laid plans of mice and men, many of the best business contacts come about purely by chance. Since its inception in 2003, Bluejohn has been fortunate in generating the vast bulk of its work by word-of-mouth recommendation.