Have you developed a new product or service recently? If you have, do your current and existing customer know about it?
Are you working on a prestigious project? If you are, shouldn’t your current and existing customers know about it? You may even want to attract new suppliers.
Do you struggle for sales in certain territories? Are you looking for a new distributor or agent?
Would you like to raise your profile in your local community to make it easier to recruit staff?
Bluejohn works with its clients to develop engaging and interesting PR stories which help to achieve business objectives like those outlined above. Whilst copy is extremely important, you must not underestimate the vital role which strong photographs and visuals play in generating successful PR. As a general rule – photographs attract the reader, and the copy does the selling. Too often exciting news stories are compromised by ill-conceived ‘amateur’ photography. Whilst it’s true that modern digital cameras are easy to use, this does not mean that responsibility for PR photos should be delegated to the sales force!
Even if you have strong copy supported by good photography it does not mean that you will automatically maximise the PR potential of a story. This requires a knowledge and understanding of the titles in a given market and, more importantly, the regular contact with the editor and journalists from these titles which Bluejohn is able to provide.
