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Bluejohn undertakes marketing and business development projects for organisations in the manufacturing, medical devices, construction, utility and B2B markets. The projects can be ad-hoc, one-off exercises, or continuous marketing support. Below are a collection of brief project summaries.
Client: Fusion Provida
Client: Grippsure
Utilites Manufacturing Website copywriting and project management Copywriting
Utilites Manufacturing Business Development
Project: New Group Website
Outline: Project managed the creation of a new Group website including project planning for each microsite, copywriting, photography, and archive research.
Project: Business Development
Outline: Developing and presenting a Power Point to the A-Plant product innovation group with a view to achieving adoption of the Grippsure range of footpath boards and road plates.
Client: Turriff Contractors Ltd
Client: Fires & Fireplaces
Utilites Branding
B2B Construction Copywriting
Project: Branding
Outline: Creation of a new corporate brand to modernise the image of Turriff Contractors Ltd and to raise their profile within the utility sector in Scotland. Project included design agency briefings and extension of new identity to product literature, Power Point templates, and vehicle livery.
Project: Journalism
Outline: Researching and writing articles for the leading journal in the fireplace sector. Subjects include marketing (eg. How to make the most of exhibitions), general business topics (eg. Freedom of Information Act; Disability Discrimination Act), industry events (eg. Reviews of the annual Hearth and Home exhibition), consumer guidance (eg. Choosing the correct fireplace), and interviews with leading retailers and manufacturers.
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