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Bluejohn undertakes marketing and business development projects for organisations in the manufacturing, medical devices, construction, utility and B2B markets. The projects can be ad-hoc, one-off exercises, or continuous marketing support. Below are a collection of brief project summaries.
Client: Flexcrete Ltd
Client: Chesterfield Ductile Group
Construction Market Research
Utilites Construction PR Advertising
Project: Market Research
Outline: Flexcrete is a leader in the development of concrete repair mortars and associated products. Research encompassed the potential for Flexcrete products in sectors as varied as the water industry, ports and harbours (accelerated low water corrosion - ALWC), and industrial pipelines (corrosion under insulation – CUI)
Project: Communications/Advertising
Outline: Chesterfield Ductile Group (CDG) is a dynamic company trying to loosen the monopoly stranglehold of French company, Saint Gobain, on the supply of ductile iron in to the UK water industry. Work undertaken has included PR, the creation of a newsletter (The New Iron Age), and striking advertising emphasizing that CDG offers ductile iron pipe customers a genuine alternative based on customer service.
Client: Derby Ceilings & Interiors
Client: Manufacturer
Construction Website copywriting and project management Copywriting
Recruitment
Project: Website/Copywriting
Outlline: Creation of copy for Derby Ceilings and Interiors new website. Project included a review of over 100 other websites in similar sectors. The aim is to try and put across something of the unique character of the company by using direct speech.
Project: Recruitment
Outline: Identification of potential recruits and initial telephone interviews. Creation of a shortlist of candidates and background reports.
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