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Need the Shaws DVD.
Do you find that traditional 2-D marketing communications – brochures, newsletters, direct mail – are unable to fully convey the true benefits of your product or service? Perhaps you are working in an industry where your product and service is perceived as a commodity purchase; where ‘intangibles’ such as open, friendly and responsive customer service, supply chain integration, and quality are the differentiators?

If you can relate to scenarios like these then a DVD presentation may provide a potential solution.

Some of the reasons given by Bluejohn’s own clients for investing in DVD presentations are listed below:

To launch a new product or service
To launch an existing product in to a new market
To support overseas distributors and agents
To provide information for shareholders
To disseminate strategic developments to the workforce
To promote health and safety, environmental and quality messages
As a complement to financial information when trying to sell a company
To reassure e-commerce buyers that they are dealing with a ‘bricks and mortar’ company
A word of warning: The advent of the digital camera has convinced many people that they are budding professional photographers. Capturing quality DVD images and sound is a skilled, technical and time-consuming business. If you don’t have the budget to commission a professional DVD production – don’t do it at all. You risk creating a presentation which rather than promoting your product or service could seriously damage its value in the eyes of your client.
Case Study - Shaws DVD
Shaws of Darwen manufacture high quality architectural terracotta and fireclay sinks using a combination of traditional craftsmanship and modern technology.

The USA is one of Shaws’ major international markets.

For fireclay sinks, Shaws wanted to provide its US distributor with a DVD which could be shown to both potential retailer and end-user clients. The objective was to stress the historic pedigree of Shaws, and the fact that every Shaws sink is unique.

For architectural terracotta, the objective was to illustrate Shaw’s technical and design expertise based on video footage of the manufacturing process and photographs of the many prestigious projects the company has completed in recent years.

The production team on the Shaws videos:
Bluejohn Marketing Ltd
Image Factory Ltd

Download a copy of the Shaws DVD production process and budget costs
Case Study - AJM Shopping
AJM Shopping is a young, dynamic company which has quickly grown to become one of Europe’s largest suppliers of marquees, shelters and gazebos. Many of AJM Shopping’s enquiries and sales are generated through its website –

AJM Shopping wanted to reassure online customers that they were dealing with a professional ‘bricks and mortar’ company, and to explain how their orders were processed, picked, packed and despatched.

Access AJM Shopping’s corporate video
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