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Home > Research Bluejohn > Sales Literature
Hand on heart – would you honestly say that your organisation’s sales literature is interesting?; eye-catching?; informative?; up-to-date?; well-written? More importantly, what do your current and prospective clients think of it?

If you claim that quality is high up on your organisation’s core values, shouldn’t your sales literature reflect that rather than just being ‘good enough’.

Bluejohn works with clients to create effective sales literaturewhich combines well-written and structured copy, photographs and graphic design. Your brochures should engage the reader, develop product and service benefits in a coherent sequence, and stimulate positive action.

Case Study - Amber Plastics Ltd
Established in 1978, Amber Plastics has developed a reputation for high quality rotational mouldings, particularly in the technically demanding area of fuel tanks.

Like many companies, Amber Plastics found that many of its clients weren’t aware of the complete range of services it provided – from product concept, through modelling and prototyping, to final production. They decided to rectify this by producing a high quality 20 page A-4 brochure with sections covering the advantages of rotational moulding, a step-by-step guide to the moulding process, design tips, project management and case studies. Amber Plastics also took the opportunity to create a design style which is being extended to its website, newsletter and e-marketing.

Bluejohn worked with the Amber Plastics team to develop the new brochure, writing the copy, arranging product and process photoshoots, and creating the new design style in conjunction with a graphics house.

The Amber Plastics brochure team:
Project management and delivery, copywriting, client liaison Bluejohn Ltd
Graphic design Oakleaf Graphics Ltd
Photography Image Factory Ltd

Download a copy of the Amber Plastics Brochure
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