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Home > Research Bluejohn > Website copywriting and project management
Is your website tired and static? If so, why have one?
Do you use your website to generate sales leads and collect contact data? If not, why not?
Is the ‘latest news’ really that old?!

Anyone who has been tasked with building a company website from scratch will appreciate just how thankless and time-consuming it can be. Photographs are spread throughout the organisation, promised information never materialises, the boss isn’t happy with the copy you’ve written or the menu structure you’ve selected.

Bluejohn manages website projects for its clients. Specific elements can include:

Developing the web strategy
Creating the menu structures and general web layout
Researching and writing the website copy
Identifying suitable images and graphics
Building libraries of links
Liaising with, and managing, graphic designers and web developers
Bluejohn can help you inject new life into your website and make it a source of new business leads.
Case Study - Fusion Provida

Fusion Provida manufactures and distributes utility infrastructure projects in the United Kingdom and internationally. A £50mn turnover company, the Fusion Provida website encompasses twelve different group companies and divisions each with its own microsite.

Bluejohn project managed the web development, working alongside divisional managers and directors to develop and implement plans for each microsite. Bluejohn was also tasked with writing the copy for each microsite, arranging and managing product and site-based photoshoots, and researching the company’s photo-archive.

The Fusion Provida website was built around a comprehensive Content Management System (CMS) which allows the company’s marketing team to add new content as soon as it becomes available.

Project management Bluejohn Marketing Ltd
Web developer PeakNet

Case Study - Derby Ceilings & Interiors
Site under development –

Derby Ceilings and Interiors Ltd is a member of the Association of Interior Specialists (AIS). Tasked with writing the copy for the site, Bluejohn researched the websites of the other AIS members  - very few made you want to delve deeper than the home page.

When speaking to the client, the factor that stood out was the ebullience of the owner and the company’s positive ‘can do’ attitude. It is difficult to transfer this energy to the 2-D world of a website but that is what the copy tries to do. It’s upbeat, concise and to the point – just like the company itself.

Website copy Bluejohn Marketing Ltd
Web developer PeakNet

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